Strategy Analytic has published a report that surprisingly shows Apple’s iCloud services as being far ahead of Google, Amazon and even DropBox with over 27% of American users preferring it to Dropbox that came in at 17% trailed by Amazon Cloud drive at 15% and Google’s Drive at the bottom with only 10% users.
The Strategy Analytics report also showed that most preferred use of cloud storage was for music with movies presenting another huge potential. Surprisingly, about 55% of those queried were first time users and about 33% had used it for the first time.
Ed Barton of Strategic Analytics noted in the Report that UltraViolet, a digital movie initiative with the backing of Hollywood could increase market share up from its current 4% share due to increasing use of streaming services and a variety of devices. According to him the cloud will play an increasingly important role in winning over consumers from the digital media library accent to a feature-rich device independent digital storage for movies and music.
It must be remembered that only last year Dropbox introduced Audiogalaxy, an audio music streaming service, which helped it gain a lead in cloud music services with Ultraviolet coming in second followed by Samsung at 3%, Onlive at 3% and Galkai as well as LG holding a 2% share. Music is the key determinant in the current battle for cloud supremacy with Google offering free storage for 20000 songs that can be streamed to any Android based device, a service for which Apple and Amazon levy annual subscriptions.
The report concludes that cloud storage will be strategic for device manufacturers and content distributors but that those consumers over 45 and even below that age will need education to get them to adopt and this should happen in the next two to three years.
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